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This domain sitzmarkchaletinn.com has the following in the web site, "Sitzmark Chalet Inn American Owned and Operated." We analyzed that the webpage also stated " 1st night charged at time of booking." It also stated " 7 day advance cancellation for holiday event reservations. 24 hour advance cancellation for reservation made directly with hotel, 2pm day before arrival. com, Expedia, Travelocity, etc. must be cancelled through that booking agency, not through the hotel. These cancellations must be cancelled 48 hours before arrival. Same day reservations are non-refundable." The header had Ruidoso motel Ruidoso NM as the highest ranking search term. It was followed by Ruidoso hotel Ruidoso NM, Ruidoso lodging Ruidoso NM, and Ruidoso Ruidoso NM which isn't as ranked as highly as Ruidoso motel Ruidoso NM. The next words they used was affordable motel Ruidoso NM. central location Ruidoso NM was also included but will not be seen by web crawlers.